WHAT PEOPLE FEEL

Benefits you can actually feel Ey.

Don’t lead with the science. Lead with the switch. Clean energy, sharper focus and a ritual that helps you start the day in control.

🧠

Sharper Focus

Lock in without feeling scattered.

😌

Calm Mind

Switched on without the wired edge.

⚡

Smooth Energy

A clean lift without the crash-loop.

🎯

Laser Focus

Less wandering. More doing.

💭

Mental Clarity

A clearer head for your daily grind.

🌊

Steady Focus

Balanced attention that feels grounded.

⚖️

Balanced Energy

No spike. No crash. Just control.

✨

Focused Calm

Alert, grounded and ready to move.

We don’t sell matcha. We sell control.

Control over your energy, your focus, your cup and your daily ritual Carnal.

WHAT’S INSIDE THE GREEN STUFF

The proof is in the pudding Hermosa.

Matcha naturally contains compounds people already search for. We translate the science into the outcomes people actually want.

Ingredient L-Theanine
→
Outcome 😌 Calm Mind
Ingredient Natural Caffeine
→
Outcome ⚡ Smooth Energy
Ingredient Antioxidants
→
Outcome 💪 Daily Protection
Ingredient EGCG
→
Outcome 🛡️ Cell Protection
Ingredient Chlorophyll
→
Outcome 🌿 Clean Daily Ritual
Ingredient First-Harvest Matcha
→
Outcome 🥤 Better Taste

WHY DAS IST MATCHA EXISTS

The Origin

I didn’t start this. Matcha started me.

I was a one-a-day espresso guy. Sometimes two. $35 a week, wired by 9am, crashed by 2pm, anxious for no reason, dehydrated, and running on adrenal fumes.

Read the full origin story

At first, I thought that was just normal.

Wake up tired. Drink coffee. Get moving. Feel switched on for a bit. Then feel scattered, tense, flat, or reaching for the next hit just to get through the day.

I didn’t realise how much of my energy was being borrowed.

I didn’t realise how much of my focus was being forced.

I didn’t realise how much of my day was being controlled by a drink.

Then one day I went down a rabbit hole on what coffee actually does to your nervous system, and something clicked. I went cold turkey. Switched to decaf. Tried to clean it up.

But I still felt off.

Then my chiropractor said: try matcha.

I tried it that day.

One cup.

And everything shifted.

Not in a fake miracle way. Not in a wellness-influencer way. Just in a real, physical, noticeable way.

I felt tuned in.

Calm but focused.

Switched on without feeling wired.

Able to lock onto one thing without my ADHD brain bouncing off the walls.

No spike. No crash. No anxious edge.

Just clean, steady energy I hadn’t felt before.

For the first time in a long time, I felt like I wasn’t chasing my energy. I was in control of it.

The problem?

$7 a cup, loaded with milk, and not mine to control.

I didn’t want to rely on cafés every day.

I didn’t want to keep paying for drinks without really knowing what was in them.

I didn’t want matcha to be some soft, precious little thing that only lived in cafés and wellness pages.

I wanted something I could own.

So I started testing.

Weeks of ratios, temperatures, milk types, ice, no ice, frother, no frother.

Too weak. Too bitter. Too milky. Too watery. Too slow. Too much mess.

Then I found the sweet spot.

Oat milk. 100–150ml. Frothed smooth. Poured over ice. Glass jar. Straw. Under a minute.

Better than anything I’d paid $7 for.

That became my ritual.

Every morning.

Make it. Drink it. Switch on.

And slowly, something changed.

I wasn’t just replacing coffee.

I was taking back control.

Control over my energy.

Control over my focus.

Control over what was in my cup.

Control over my morning.

Control over how I started the day.

And when I started the day in control, I moved different.

I trained better. Worked better. Thought clearer. Felt calmer. Stayed locked in longer.

That’s when I knew this wasn’t just matcha.

This was a switch.

Then one morning I woke up and just knew.

I had to build this.

The name came later. I spotted Das Ist on the back of a truck driving to the gym and didn’t question it for a second.

Das Ist Matcha.

Done.

This worked for me because it gave me something I didn’t even realise I was missing.

Control.

And now I’m building it for the people who need that same switch.

If you’re tired but still need to perform.

If coffee makes you wired, anxious or crashy.

If café drinks are costing you $7–$9 a hit.

If you don’t really know what’s in your daily drink.

If you want something clean, bold and slightly rebellious.

If you want a ritual that makes you feel switched on.

This is for you.

Das Ist Matcha is premium organic matcha built for clean energy, calm focus and control over your daily ritual.

No BS. No crash. Just focus and win.

Join the first drop

— Taddeh Vartanian, Founder

Taddeh, founder of Das Ist Matcha, holding matcha
Founder ritual From coffee crash loop to clean daily matcha.

HOW TO MAKE THE SWITCH

Better-than-café matcha in under a minute HOLMES.

Watch the ritual. Add matcha, splash warm water, froth smooth, pour over milk and ice. Clean energy. Calm focus. Total control.

01 Add matcha Start with one teaspoon.
02 Warm water Add a small splash first.
03 Froth smooth No dry clumps. No drama.
04 Pour & win Milk, ice, sip, switch on.

One ritual. Your way. Make it iced, warm and creamy, or traditional with water.

FOUNDER DROP

First 100 founders get 30% off their first order.

Join the first drop waitlist and unlock founder access before pre-orders open. First access. Better price. Early say in future drops.

Join founder waitlist

FAQ

Quick answers before you switch.

Is it sweetened?

No. It is pure matcha. You control the milk, sweetness and recipe.

Can I drink it warm?

Yes. Froth the matcha with warm water first, then add warmed milk. It also works beautifully iced.

Is this a supplement?

No. Treat it as a food product: organic premium matcha green tea powder.

How much do I use?

Start with 1 teaspoon per drink. Adjust stronger or lighter depending on your taste.

When will pre-orders open?

Pre-orders are expected to open closer to the first drop, currently planned around September. Waitlist members will be notified first.

When will it ship?

First drop orders are expected to ship from Sydney after stock is confirmed. Australian delivery will usually be 2–8 business days after dispatch, with express options available at checkout.

Do you ship internationally?

New Zealand and United States shipping are planned for launch. Rates will be calculated at checkout when pre-orders open.

How does founder pricing work?

The first 100 founders on the waitlist will get early access to 30% off their first order when pre-orders open.

READY TO MAKE THE SWITCH?

Join the first drop.

Organic premium matcha. Three sizes. Founder pricing for the first 100 early supporters.

Join the waitlist
Das Ist Matcha Founder waitlist · First 100 get 30% off
Join waitlist